Di Bruno Brothers
The Di Bruno Brothers cheese shop in Philly is freaking awesome, but all of the locations kind of have different signage and branding. They carry a variety of gourmet cheeses, pastas, and meats, while also offering their own brand of originals. I thought maybe they could do something to promote the store’s brand a little more, since the name is definitely what brings people in from near and far. I chose to do a tiny fold out booklet for the cheese section and I’ll probably end up doing one for the pasta and meat as well. I included a blown up image of the front of the booklet and an image of the the inside in its entirety.